According to a recent report by Hubspot, a majority of marketers (61 percent) find lead generation to be their biggest challenge. The reason behind this is that for businesses to grow successfully, they need to be able to create engaging content, act on market intelligence and attract high-quality leads that will ultimately become paying customers. However, achieving this requires significant investments of time, resources and money.
So, how can you develop effective campaigns that expands your reach and helps you achieve your revenue goals?
Amplify Your Brand, Create Awareness and Generate New Business with Fortinet
Fortinet’s channel marketing pipeline-building program is rooted in marketing expertise and provides valuable content that informs and guides customers and prospects throughout their purchasing journey. By utilizing Fortinet's comprehensive suite of digital marketing resources, tools, training, content and support, partners can enhance their digital marketing practices and establish meaningful connections with customers while increasing their sales of Fortinet cybersecurity solutions and services.
Fortinet's turnkey campaigns are designed for partners who want a streamlined approach. They simplify the development of the right digital marketing strategy and implementation tactics, saving partners time, money and resources.
Once a Fortinet partner determines the level of engagement they desire, they can choose the lead generation offerings according to their experience level and the benefits that best suit their business.
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Content Syndication Programs – Create intent-driven campaigns to generate demand, enhance your brand presence, engage with potential customers and fill your pipeline with qualified leads.
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PartnerWin Case Studies – Develop customized written or video case studies highlighting your company's recent successful business deals.
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Demand Generation Foundations – Build a strategic marketing plan from the ground up that celebrates your unique value proposition. This is perfect for partners looking to build their new business pipeline and optimize their existing customers.
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LinkedIn or Google Advertising Bundle – Access a comprehensive bundle that covers everything from basic to advanced advertising strategies and content. Maximize the impact of each step and optimize campaign performance.
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Co-branded Videos – Take advantage of already produced 60-second solution-based videos to co-brand and promote through the partner’s marketing programs, social media platforms and websites.
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Demand Center Showcase Module – Embed, manage and deliver relevant web content at the right time and place. Automatically receive leads routed directly to you.
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Fireside Chat Webinar – Engage in a virtual conversation with a Fortinet moderator and an expert on the partner side to create more meaningful interactions with customers and prospects.
Fortinet takes care of everything else. Their dedicated channel marketing team collaborates closely with the partners to develop a comprehensive strategic plan. They provide the necessary processes and support from skilled professionals to create compelling content and execute marketing activities effectively with measurable results.
Nobody does it better. Use Fortinet's Channel Marketing pipeline-building programs to drive your business growth. To learn more about this incredible opportunity, contact your Fortinet Channel Marketing Manager or email the team at partners@fortinet.com.