Selling Business Outcomes With Secure SD-WAN

SD-WAN continues to have one heck of a sales run with MSPs and MSSPs of all stripes. And why wouldn’t it? It lowers costs, improves security, boosts quality of service (QoS) and delivers redundancy in one big, self-funding package that makes CIOs and CFOs smile in unison—no small feat. Another way of looking at it is that SD-WAN delivers obvious results at a time when deals are closed on outcomes, not features.

Moving forward, MSSPs are ideally positioned to sell the next generation of SD-WAN. Simply put, the emergence of Secure SD-WAN within the realm of secure networking is tailor-made for MSSP deals. Here again, outcomes will make the difference.

Five Secure SD-WAN Outcomes You Can Lead With

Secure SD-WAN provider Fortinet emphasizes four key business outcomes that MSSPs in its partner program can leverage. They include:

• Improved User Experience: An application-oriented approach to optimization can improve network and app performance, which is where the rubber meets the road in productivity and user satisfaction.
• Accelerated Convergence: Application-specific integrated circuit (ASIC)-powered SD-WAN enables transition to a single-vendor secure access service edge (SASE) solution that can secure all applications, users and data in on-prem, hybrid and public cloud infrastructure.
• Centralized, Single-OS Efficiency: Centralizing orchestration and analytics simplifies operations.
• Secure Everything: Nextgen firewalls can mesh SD-WAN and security capabilities into a unified solution that simultaneously optimizes network and security performance for both traditional and cloud infrastructure.
• Seamless Transition to SASE: Delivering secure network access and high-performance connectivity to users anytime, anywhere facilitates seamless SASE adoption from a single vendor to deliver an end-to-end networking and security capabilities that include secure web gateway (SWG), universal zero-trust network access (ZTNA), next generation dual-mode cloud access security broker (CASB), Firewall-as-a-Service (FWaaS) and secure SD-WAN integration.

DOWNLOAD AVAILABLE: You can download a datasheet covering these outcomes, along with technical details, here.

Vendor Selection

The vendor you work with for Secure SD-WAN should be channel focused and equipped to help you sell problem-solving outcomes like those listed above. And since single-vendor solutions deliver distinct security and other benefits to your MSSP and clients, your vendor’s product portfolio is also vital.