Whether you’re an established Fortinet channel partner or just starting out, effective marketing is an important key to driving growth.

Here are four best practices to up your marketing game with Fortinet’s cutting-edge solutions and technologies.

Maximize digital presence 

A strong online presence is non-negotiable. Focus on search engine optimization (SEO), ensuring your content ranks high for relevant specific to your business, or, if you’re a Fortinet partner, on cybersecurity keywords like FortiGate, FortiOS, and Fortinet Secure Fabric. More general keywords, like “cybersecurity,” “network security,” “firewall,” or “endpoint security” may also be used. Use blogs and case studies to highlight the power of FortiGate firewalls in reducing attack surfaces or the efficiency of FortiOS in securing hybrid networks.

Consistent social media engagement featuring educational content - say, how to guard against ransomware attacks – can become nice touchpoints for audience attraction. You can weave in topics such as how Fortinet’s Unified SASE (Secure Access Service Edge) provides secure, seamless access to cloud applications will reinforce your expertise. These efforts keep your business top-of-mind for IT decision-makers looking for specific, real-world solutions to complex security challenges.

Utilize data-driven marketing 

Data analytics can be your BFF when it comes to refining marketing strategies. Use tools like CRM platforms or Google Analytics to understand customer behavior and tweak your campaigns to stand out. For example: Fortinet provides assets on its partner portal that discuss profile types and how to talk to different types of people.

Seize mindshare through thought leadership 

Standing above the others as a thought leader can get the attention of prospects – and this can be accomplished in several ways. Solution providers can leverage Fortinet’s wealth of thought leadership content, including white papers on the evolution of SD-WAN security or blogs about Zero Trust access via FortiGate. Hosting customer webinars or sharing insights on emerging topics or solutions such as FortiGuard Labs’ threat intelligence further highlights your expertise. Clients value partners who can explain how technologies provide value – and protect against chaos.

Implement integrated campaigns 

Run integrated marketing campaigns across multiple channels to drive consistent messaging. Fortinet channel partners could launch an email campaign that focuses on the benefits of FortiGate’s secure networking, paired with social media ads discussing how Unified SASE provides consistent security across distributed networks. Digital ads can spotlight Fortinet’s comprehensive Secure SD-WAN capabilities, while webinars or in-person events can delve into the technical benefits of FortiOS 7.0’s enhanced network security features.