Your marketing effort is only as strong as it is up to date – and cybersecurity and networking are continuously changing. Staying current with the latest marketing trends, tools, and techniques is essential.

Fortinet offers extensive training, including the NSE Certification Program, to help solution providers stay competitive. Keeping a team certified in Fortinet technologies like FortiGate and FortiManager ensures that team can confidently market cutting-edge solutions. Solution providers can also highlight a team’s expertise in integrating advanced technologies like Fortinet’s Secure Fabric and Unified SASE to bolster your credibility in an ever-changing market.

Marketing strategies may be great roadmaps to success, but there are other opportunities worth pursuing as well.

Fortinet provides an array of co-marketing opportunities designed to help solution providers amplify their brand presence and generate new leads. Through Fortinet’s turnkey channel marketing programs, partners can utilize tools like content syndication, which allows you to create intent-driven campaigns that engage potential customers and fill your sales pipeline. Fortinet also offers co-branded videos, enabling partners to use professionally produced 60-second solution-based videos to promote through websites and social media channels.

For more comprehensive campaigns, partners can take advantage of LinkedIn or Google advertising bundles, optimizing both basic and advanced advertising strategies. Additionally, the PartnerWin case studies program allows you to highlight recent successful deals through custom-written or video case studies, further boosting credibility with prospective clients

By mastering marketing best practices with Fortinet’s solutions at the center, IT solution providers and Fortinet partners can drive business growth, stay ahead of competitors, and position themselves as trusted advisors in the cybersecurity space.

Solution providers seeking to learn more B2B marketing insights have a good place to turn: Fortinet’s Marketing Connect community, designed exclusively for marketing professionals.

At Marketing Connect, Fortinet provides a space where marketing professionals can come together to share knowledge, gain insights, and stay updated with the latest marketing trends.

Solution providers can also sign up for Fortinet’s newsletter here.