With solution providers spending more time battling ever-evolving cyber threats, maintaining a robust marketing presence can become increasingly challenging.
Fortinet has addressed this need by providing partners with out-of-the-box marketing tools, which equip solution providers with materials to engage customers in critical areas such as SD-WAN and Unified SASE.
It fills a need at precisely the right moment.
According to Norwest’s “2024 B2B Sales & Marketing Benchmark Report,” companies have been reducing their marketing budgets, with some seeing cuts of up to 50 percent.
Marketing efforts have been strained as never before at a time when customers need more information on cybersecurity solutions.
Fortinet has developed marketing campaigns “in a box” to make it easy for partners to educate customers and sales leads.
What’s In “The Box”
Fortinet gives solution providers complete, ready-to-deploy marketing campaigns that include co-brandable email templates, multi-touch “nurture” sequences (up to 9 emails) designed to engage potential customers, HTML assets with partner logo placement, thumbnails, and digital display banners.
Flourishes include persona-specific messaging, discovery questions, and objection-handling guides—all designed to give Fortinet partners next-level marketing acuity without requiring additional staff or outsourcing to a firm.
These turnkey marketing packages allow partners to execute professional SASE marketing campaigns with minimal customization effort while maintaining consistent Fortinet messaging and branding across all customer touchpoints. Here are examples:
SD-WAN to SASE
With more customers seeking the benefits of moving from SD-WAN to SASE, Fortinet’s marketing materials provide clear and compelling case studies. This includes, for example, a Fortune 300 automotive retailer - based in the U.S. and the UK, with 14,000 employees, that reduced complexity, extended FortiSASE to thin edge locations via access points, and provided comprehensive security for all employee Chromebooks.
Single-vendor SASE, Point-by-Point
Fortinet’s materials also offer a concise ebook and supporting collateral that describe, point by point, the benefits and ROI of a customer moving to a single-vendor SASE solution. An accompanying solution brief provides a detailed explanation that solution providers can offer for the immediate benefits of a standalone, Fortinet Unified SASE approach - particularly for hybrid workforces.
Lead generation is at the core of these campaigns. Fortinet equips partners with nurture workflows that extend across multiple touchpoints, making it easier to stay in front of prospects and guide them toward a purchase decision.
Partners can track engagement, measure ROI, and refine their efforts with data-driven insights provided by the campaign platform.
You can find more information on the benefits of the Fortinet Engage Partner Program here.